Released on = July 31, 2007, 1:24 am

Press Release Author = Blogworks Consulting

Industry = Advertising

Press Release Summary = BlogworksT, a specialist communication offering from
Scenario Communication Partners, which delivers strategic social media know-how to
brands and corporates, has announced BlogworksT Ad Affiliate Network aiming to
connect influential bloggers with relevant advertisers/marketers and vice versa.
With blog credibility on the rise, blogs are emerging as a viable advertising option
for marketers. The Network takes into account needs of both the advertiser and the
publisher. It caters to the advertiser who seeks creative opportunities but finds it
difficult to reach individual publishers on a one-on-one basis; and the publisher,
who generally faces disappointment on accounts of advertisements that promise to pay
only based on traffic and numbers


Press Release Body = New Delhi, 31 July, 2007: BlogworksT, a specialist
communication offering from Scenario Communication Partners, which delivers
strategic social media know-how to brands and corporates, has announced BlogworksT
Ad Affiliate Network aiming to connect influential bloggers with relevant
advertisers/marketers and vice versa.
With blog credibility on the rise, blogs are emerging as a viable advertising option
for marketers. The Network takes into account needs of both the advertiser and the
publisher. It caters to the advertiser who seeks creative opportunities but finds it
difficult to reach individual publishers on a one-on-one basis; and the publisher,
who generally faces disappointment on accounts of advertisements that promise to pay
only based on traffic and numbers
BlogworksT Ad Affiliate Network hopes to bridge the gap of creative and dynamic
offerings offering appropriate for blogs, as different from mainstream online
offerings.
Value for blog writers and publishers
 No worries on marketing
 No compromising editorial credibility - not a pay per post offering
 Transparent
 Choice to say 'no'
Value for advertisers/ marketers
 High quality blogs, handpicked
 Bouquet offering - by verticals/ readership/ geographies
 Single Window - so you could painlessly participate in blogs/ social media
 Risk free - many options, reduced impact in case of dropouts
Speaking about the need, Rajesh Lalwani, Founder Blogworks T said "A blog with page
views running into millions is no-brainer, but what is the value of a top research
scientist\'s blog - read in-turn only by a few hundred other scientists - as a
recruitment ad vehicle for a research lab? Or to build traction with the community?
Both publishers are valuable, but need different approaches."
He concluded by saying, "Credibility matrix\' that are purely based on just \'number
of links\' can often be misguiding - it is not lost upon any of us how easy it is to
generate fake links."
Advertising on blogs and independent author sites may need to focus on brand
associations and sponsorships with the site, its popular properties; widgets and
other creative and dynamic ways of reaching the audience.
Blog publishers are invited to register and can do so by write in to
adaffiliates@blogworks.in . For more information, log on to http://blogworks.in

About BlogworksT
BlogworksT is a specialist communication offering, from Scenario Communication
Partners, delivering strategic solutions and know-how to brands & corporates for
using 'conversational communication and marketing\' effectively. More information,
log on to http://blogworks.in



Web Site = http://blogworks.in

Contact Details = 91, DDA SFS Apartments, Sector 5, Pocket 1, Dwarka, New Delhi 110075